กรุณารอสักครู่
E-commerce in Thailand is fragmented into three market channels comprising: 40% by social media
to communicate with sellers, 35% through e-markets such as Shopee, and 25% via e-commerce
channels for brick-and-mortar businesses such as Tesco Lotus. Thus it can be seen that e-commerce
is significant to multiple types of businesses and will promote economic growth.
99% of consumers use smartphones to purchase products and services, and 77% conduct research
for product information. The products with the highest demand are “mom and baby” and “health and beauty”
with a respective 24.36% and 20.98%. The introduction of e-commerce will, therefore, be beneficial to
the Thai market because it promotes convenience as products can be purchased online, and customers
have access to additional information relating to the product on the e-commerce website.
